EKCK
Web design audit and design assistance, branding and SEO for Eldorado Canyon Kids Camp.
The Problem
Eldorado Canyon Kids Camp, an outdoor adventure camp for children, needed a website that effectively communicated its offerings and values while enhancing user experience. The challenge was to identify areas for improvement through a detailed audit and provide design assistance to create a more engaging and functional online presence.
The Strategy
I conducted a comprehensive website audit to assess usability, visual appeal, and alignment with the camp’s mission. Based on the findings, I provided design recommendations to streamline navigation, improve mobile responsiveness, and create a visually inviting layout. Using Figma and Adobe Suite, I assisted with refining the site’s visual design, incorporating playful yet professional elements that appealed to parents while reflecting the camp’s adventurous spirit. Suggestions included enhanced imagery, better-organized content, and a more prominent call-to-action for camp registration.
The Result
The design assistance and audit recommendations resulted in a website that was more user-friendly, visually appealing, and aligned with Eldorado Canyon Kids Camp’s brand. The improvements increased engagement and made it easier for parents to learn about and register for the camp.
